Required technologies keep products in your basket, process checkout and protect account sessions.
Franks Clothing privacy
Cookies, explained without the waffle.
This policy explains how Franks Clothing uses cookies and similar technologies to run the store, remember choices, understand site use, protect payments and measure advertising.
Last updated: 17 June 2026
A preference cookie can remember which optional categories you accepted or rejected.
Analytics technologies help us see how the store performs when permitted by your settings.
Advertising technologies are used only after the relevant permission has been given.
This policy applies to franksclothing.com. It should be read with our Privacy Policy, which explains how personal information is collected and used more broadly.
What are cookies and similar technologies?
Cookies are small data files stored on your browser or device when you visit a website. They can remember information during a visit or across later visits.
We may use similar technologies, including local storage, pixels, tags and scripts. This policy uses the word cookies to cover these technologies where appropriate.
Some cookies are placed directly by Franks Clothing. Others are provided by services that support payments, analytics, fraud prevention, advertising or site diagnostics.
The categories we use
Strictly necessary
These support functions requested by you, such as the basket, checkout, payment security, login sessions and cookie preferences.
Always activeFunctional
These remember optional preferences or support extra site features. Some may be disabled through the cookie controls.
Analytics and diagnostics
These help us understand visits, page use, errors and site performance. We currently treat these as optional in our cookie controls.
Advertising
These can measure adverts, connect visits with campaigns or help advertising platforms show more relevant promotions.
Cookie and technology register
The table below describes the main services used by the store. Exact names and lifetimes can vary when providers update their technology, browser settings change or a service uses more than one identifier.
| Provider or technology | Purpose | Category | Typical examples | Typical duration |
|---|---|---|---|---|
| WordPressSite platform | Login security, administrator sessions and remembered site settings. | Strictly necessary | wordpress_logged_in_*, wp-settings-* |
Session to around one year, depending on purpose |
| WooCommerceBasket and checkout | Remembers basket contents, checkout state and the customer session. | Strictly necessary | woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* |
Session to around two days |
| Cookie consent toolPreference record | Stores the optional cookie categories you accepted or rejected. | Strictly necessary | Name depends on the consent tool active on the site. | Set by the consent tool; commonly several months |
| StripePayment and fraud prevention | Supports secure card and wallet payments and helps detect fraudulent activity. | Strictly necessary | Stripe may set payment, device and fraud-prevention identifiers. | Session or persistent, depending on security purpose |
| Google Analytics / Site KitStore measurement | Measures visits, sessions, page use, device information and ecommerce performance. | Analytics | _ga, _ga_* |
Commonly up to two years, subject to configuration |
| Meta PixelAdvertising measurement | Measures campaign activity and may connect store visits with advertising interactions. | Advertising | _fbp, and _fbc where an advertising click identifier is present |
Set by Meta according to its technology and configuration |
| LogRocketDiagnostics and session analysis | Helps investigate errors and understand how site features behave during visits. | Analytics and diagnostics | Identifiers and browser storage used by the LogRocket service. | Varies by service configuration |
| LiteSpeed CachePerformance | Supports caching and delivery of faster page versions. Some settings may use a technical cookie. | Strictly necessary or functional | Names vary by cache configuration. | Session or short-lived |
This register should be checked after adding, removing or updating WordPress plugins, advertising tools, analytics tags, payment providers or embedded content.
Third-party services
Some technologies are controlled by third parties. Franks Clothing selects these services, but the provider may decide parts of how its technology operates and may receive information such as device details, page activity, IP address, purchase events or advertising identifiers.
The main third-party services currently connected to the store include:
- Stripe for payment processing and fraud prevention.
- Google for analytics and connected site measurement.
- Meta for advertising measurement.
- LogRocket for diagnostics and site-use analysis.
These providers may process information outside the UK. Their own privacy notices explain their handling of information, transfer arrangements and retention periods.
Your cookie choices
You can accept, reject or customise optional categories through the cookie banner or cookie-settings control on the site. Strictly necessary technologies remain active where they are needed to provide the store, basket, checkout, payment security or a feature you requested.
Withdrawing permission does not affect the lawfulness of activity that took place before the preference changed. It may take a page refresh before every optional service stops loading.
Change your cookie preferences
Use the site’s cookie settings control to review or update optional categories at any time.
Browser controls
Your browser can block or delete cookies. Blocking strictly necessary cookies may stop parts of the store from working, including the basket, account or checkout.
How long cookies last
Session cookies usually expire when the browser is closed. Persistent cookies remain for a set period or until they are deleted.
Retention depends on the purpose, provider and configuration. We aim to use a period that is proportionate to the function and review settings when services change.
Changes to this policy
We may update this page when the store, legal requirements or connected services change. The date at the top shows when this version was last updated.
Where a new optional technology is introduced for a purpose that was not covered by an earlier choice, the cookie controls should request a fresh decision before that technology is used.
Contact Franks Clothing
Contact us when you have a question about this policy, the cookie register or the way a connected service is used.
Use the contact page and include “Cookie Policy” in your message so it reaches the right place.
Cookie questions
Quick answers
Common questions about optional cookies, store functions and changing preferences.
Can I shop without accepting analytics or advertising cookies?
Yes. Optional analytics and advertising choices should not prevent you from browsing products or using the standard basket and checkout.
Why are some cookies always active?
Some technologies are needed to provide a feature you requested, such as keeping items in a basket, processing a payment, maintaining account security or remembering your cookie decision.
Will rejecting cookies delete ones already stored?
The site should stop using the rejected optional category. Some existing files may remain until they expire or are removed through the cookie tool or browser settings.
Why can the cookie names change?
WordPress plugins and external providers can update their technology, cookie names, durations or storage methods. The register describes the main current uses rather than guaranteeing that every technical identifier will stay unchanged.
Does this policy cover pixels and browser storage?
Yes. References to cookies include similar storage and access technologies, such as tracking pixels, scripts, tags and local storage where relevant.
Privacy question?
Contact Franks Clothing.
Send your question through the contact page and include “Cookie Policy” in the message.